WSJ Breaking The Mold

Something quite interesting just happened. The Wall Street Journal appears to be adopting some blogosphere techniques.

I get email alerts from the WSJ about breaking news. So I just received one about Jerry Yang stepping down as the head of Yahoo. I clicked on the link which took me to their website and at the top was a breaking news banner about Yang. I clicked on it expecting to be taken to a normal Journal article and found myself on the Boomtown blog. All right WSJ, welcome to the world.

If you want to try it, here's the link to the Journal. I don't know how long the link will stay up.